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Customizable Event Marketing Program Multiplies Event ROI
Ontario Convention and Visitors Bureau meets unprecedented demands on event
planners' budgets
Ontario, Calif., Feb. 2, 2010 – The
Ontario Convention and Visitors Bureau rolled out a customizable event marketing program to assist
meeting and event planners market their events more effectively, while also
maximizing their budgets. With
customization, affordability and ROI in mind, meeting planners can choose from a
12-item a la carte menu of marketing tactics to customize any event marketing
program to fit their needs.
"Our goal is to provide the resources an event planner needs to save money on
their events," said Ontario Convention and Visitors Bureau CEO and President Bob
Brown. "The Ontario Convention Center is more than just a building.
We have a highly-skilled team at the Bureau full of ideas to help
planners save money when marketing their events."
The "Event Marketing Program" is available to all event and meeting
planners who work directly with the Bureau and the Ontario Convention Center.
The program offers a customizable, a la carte selection of the following
options:
-
Event Promotion:
OCC will start promoting the event one year in advance, and provide
complimentary Ontario Visitors Guides and "Attendance Builder Flyers."
Public relations services to generate media interest on events are also
available.
-
Enthusem: This online direct mail
program creates personalized postal mail that seamlessly links recipients
back to online content.
-
Housing Reservations:
Utilizing Passkey, the Bureau will
assist in building a personalized website for online housing reservations.
-
Group Max Campaign by Passkey:
The program provides easy and effective communications tools to notify
attendees when housing is open, upcoming deadlines, or highlighting a
specific event during the course of the conference.
-
Event Registration:
RegLink™ by PassKey allows any online registration or database system to
integrate with the Passkey Lodging System, enabling more efficient event
registration.
-
Spot
Focus:
A digital and static media marketing company that works exclusively with
convention centers to generate effective targeted marketing.
-
ListeNation:
Voicemail marketing tool designed to help increase attendance, booth sales
and overall communication across multiple platforms.
-
Website Presence:
The Bureau will help track website hits to ensure messaging is effective and
on target.
-
Online Banner Ad Program:
Online advertising is available for added effectiveness.
-
Online Merchandise Store:
Eliminates the need to find vendors to purchase conference or event related
items such as name badges, lanyards, bags etc. Saves time and money!
The Ontario Convention and Visitors Bureau works with all of their
clients to determine which programs and services will be most effective, while
assisting them manage their efforts from conception to execution.
In addition to this promotion, the Ontario Convention and Visitors Bureau has
also launched two unprecedented
destination marketing promotions, including a promise to either meet or beat
any RFP an event planner sends the Bureau. Third-party meeting planners with
Helms Briscoe and Conference Direct will receive an instant 10 percent
commission upfront upon confirmation of an event.
The Ontario Convention Center will also provide the group up to a 20
percent rebate to the master account if the event is confirmed and actualized in
2010.
To save money on planning your event, call the Bureau's Director of
Sales and Marketing, Amita Patel, at (909) 937-3002.